Goodnight Moon Quilts:

Website Design 2021

I've always had a soft spot for cute things. When I was a kid, I loved all things adorable and feminine. So you can imagine my inner-child excitement when it was time to create the website for quilting business Goodnight Moon Quilts. As I mentioned in the Visual Identity post for this brand, I've known the creator behind the business, Maureen, for a few years now. We met at a networking group back when I was working for a marketing firm and her as a travel agent. The universe works in mysterious ways, and our paths crossed again as we both pursue new and exciting ventures.

As per all my branding clients, we began with a full brand discovery that influenced our final visual identity decisions. Once those elements were set, we were able to dive into the design of her website. Maureen told me she wanted the site to feel clean and easy to navigate, while feeling approachable, soft, and "full of love".

Below is the final result of our home page (please note the first full screen image is a video): For full website, click here.