This is a project for Future Fashion Innovators subject (2019), which is to develop an existing brand and create a promotion campaign for them. Balloon is a brand that produces party dresses for girls who wear dress size 1 until 12. Balloon is based in Jakarta. Their offline stores are in Matahari department store and Star department store. Edited their original logo (left) to be easily noticed as a brand for kids' dresses (left).
The promotion campaign:
All photos belong to Balloon.
