POCKY BRANDING
Branding | Packaging | Illustration | Advertising | Print
Pocky is the perfect snack for sharing, however, its current branding and packaging lack the playfulness of the product. So with this execution, the goal was to evolve the brand with a new logo and packaging that resonated with its audience while also living up to the product’s mission: Sharing Happiness.
In addition to these touchpoints, I decided to build upon the new identity and create a set of appropriate materials for it including a tote bag, business card, and shelf wobbler. Lastly, an advertising series, both in print and digital, was created to build brand awareness.
PACKAGING
EPHEMERA
ADVERTISING (PRINT AND DIGITAL)