With the new fiscal year just starting, we had the opportunity to develop a branding campaign featuring several of our more notable culinary grads. The objective of this campaign was to communicate how a culinary education from The International Culinary Schools at The Art Institutes gave each of these grads the foundation they needed to find their culinary passion and carve out their place in the industry. All of the grads achieved must success from receiving a nomination from the James Beard Foundation to winning a season of Food Network's The Great Food Truck Race. We wanted this campaign to showcase those successes and communicate to prospective students that a proper culinary education was important to our grads and was instrumental in achieving their success.