Little Checkers

Advertising art direction retail campaign

Little Checkers

Retail supermarket, Checkers, runs an annual collectible campaign for a sales boost that draws loyal customers from other retailers to shop at Checkers to get their collectible free with a purchase over a certain amount. This year, the collectible was Lego-like blocks to collect and build a little mini Checkers store.

We were involved throughout production process to create the colour scheme for the building blocks as well as design all the stickers and packaging. The campaign logo design above was designed to be reflective of the campaign with dynamic 3D work and building blocks. Below we have the pack design and 3D model of the complete Little Checkers store with all stickers applied.

The Campaign

We were required to create an sensational campaign that appeals to kids and parent alike. The objective was to drive awareness and excitement around the latest collectible through a television commercial, radio ads, in-store point of sale and print ads.

Following the TVC, the idea for the print campaign was to bring the characters to life and ignite the imagination of our audience. Using 3D renderings, we set up scenes that tell the shopper's story set against a vibrant and fun background.

In-store posters above. Below in sequential order: Collectible pack dispensers placed at the checkout till. Aisle arch. Bunting. Aisle with category dividers and shopper stoppers serve talk to an campaign competition and indicated brands to shop for in order to enter.

This campaign ran alongside a hardsell price campaign. Prints ads would be split sharing promotional space with the campaign.

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Agency: 99c
ECD: Marius van Renburg
Creative Director: Krige van Rensburg

Group Head: Wilton Brandt
Copy Writer: Carina Coetzee
Art Director: Samantha Apolles
3D Renders Print: Eddie van Rensburg
TVC Director: Rio Allen, Bioscope Films
3D Animation TVC: Chocolate Tribe

Little Checkers

Owner

Little Checkers

Creative Fields