This was a passion project that I worked on after Nationwide Building Society and Shelter released a world-wide brief asking creatives to come up with an innovative copy-driven concept to raise awareness on the mounting homelessness and severe housing problems in the UK.
The concept as spoken about in further detail below is based on the insight that:
the human desire to have personal space is so strong that people are willing to do almost anything in order to own their own home.
The " ALL FOR HOME" concept is based on the idea that some people are willing to do the worst jobs in the world in order to save up for a house and make a living.
I wanted to create a campaign that would illustrate that Nationwide not only understands the plight of the many, but sympathises and is there to help.
I wanted to create a campaign that would illustrate that Nationwide not only understands the plight of the many, but sympathises and is there to help.
That timeI found myself as a meme on the internet
People judge me all the time. Why? Because of a stupid meme. "If you think your job is awful, remember you could be Maria the Dildo Dipper". It's everywhere. And I'm super tired of seeing my face all over your social media with zero content. I mean, it's not like it was my childhood ambition. Who wakes up one morning and decides "right, today is the day
Ambient media to build campaign awareness
