Housed in a fully renovated vintage Winnebago RV, Eir Mobile Medicine is an Acupuncture + Natural Medicine studio. These are preliminary designs that ended up not being used.

Borrowing it's name from the Norse goddess of protection and mercy, eir evokes feelings of trust, health, solidity, groundedness, earthyness, certainty, strength and of being naturally and beautifully human. The tone/vibe/feeling of eir lends itself quite naturally to the elements: Wind, Water, Fire and Air. As such, tying earth tones into the visual brand felt like a natural choice.

Keeping with the feeling of natural colours, and the natural world, we explored the visual brand of eir with natural shapes and textures. These illustrative elements will be used as a part of the visual brand on printed promotional materials (posters, rack cards, business cards, appointment cards), and digitally, as colourful components on eir’s website, and social threads.    

The eir logos evoke the core feelings of eir : healing, health, reliability, certainty, optimism and inclusiveness. As a medical service, it was important to communicate the sense of reliability and trust that clients will be looking for, without losing the playfulness of the visual brand. 

Secondary logs were created to be used by themselves or side by side with the wordmark. Each shape in the abstract logo represents one of the 5 elements of Traditional Chinese MedIcine (Fire, Earth, Wood, Metal & Water), these individual shapes can be used own their own, or paired with each other where it makes sense.  

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Branding, Vehicle Wrap, Web Components

Designed in Vancouver, BC

by Gina MacKay