This is a thesis project on the topic "Memes: The new language of millennials."
It explores Internet memes, how and why they are so popular among millennials and GenZ and how brands can use it to their advantage to create engaging and interesting content for their target audience.
It explores Internet memes, how and why they are so popular among millennials and GenZ and how brands can use it to their advantage to create engaging and interesting content for their target audience.
Working grid for the thesis book.
This is PART 1 of the project. It represents the research and design of the thesis book. Part 2 of this project is the final project output, which is a book called "Meme Marketing," which is created for Social Media Marketing professionals, Communication Designers, Marketing & Advertisement professionals and brands in general.
