Concept illustrations for "Designing for Membership"
For this article, I explored a few different concepts and visual treatments for how to design more value into a business's membership model. The article explored 6 levers that businesses can pull in order to infuse more value into their systems, and acquire new customers.
I tend to play with a variety of styles, but wanted to explore a sort of world of membership, where each platform explains a different component to a membership model, such as - convenience, cost, incentives, identity, community and experience.
You can check out the article here:
https://www.ideo.com/journal/6-ways-to-design-value-into-your-membership-model
