I wrote my dissertation about branding and its influence on various categories of our life, because it's an absolutely fascinating subject, since it includes not only design and marketing, but also human psychology.
Climate change and consumptionism makes us reflect on our shopping habits and lifestyles. We constantly seek ways to escape from unhealthy ambitions, and ideas for healthier and happier lives. I think that the only way to truly understand what drives our consuming behaviours is to understand branding. What makes it successful? What methods are being used? How did brands change our lives so far?
Full essay available on request. Just message me and I will happily share it with you.
Climate change and consumptionism makes us reflect on our shopping habits and lifestyles. We constantly seek ways to escape from unhealthy ambitions, and ideas for healthier and happier lives. I think that the only way to truly understand what drives our consuming behaviours is to understand branding. What makes it successful? What methods are being used? How did brands change our lives so far?
Full essay available on request. Just message me and I will happily share it with you.
