Brief : Get Media Guardian readers to register online by offering them free bubbly
Results : Awarded a Commendation at the Campaign Direct Awards
The Observer | Crime Uncovered
Brief : Raise awareness of The Observer's Crime Uncovered supplement
Idea : The campaign included the Trust Box experiment – an ambient stunt designed to reveal the thrifty, the shifty and the Artful Dodgers. The stunt made for an online film, and The Observer liked the idea so much that it devoted a spread to the experiment in the magazine itself (see below)
Media : Ambient | online short film | magazine editorial
Results : Winner of Best Magazine & Best Newspaper Supplement at the Magazine Design Awards
The Trust Box Experiment – How honest are we?
The Guardian | Health Service
Brief : Raise awareness of The Guardian's investigation into the health service
Results : Awarded Silver at the Campaign Direct Awards
Brief :
Write weekly advertorial to announce competitions in The Guardian Guide
Brief : Promote K9 to 5 – a San Francisco day-care centre for dogs
Media : Ambient pro-bonio campaign
With no budget, we also produced an online promo, starring Ed, the famous method-actor dog:
