Plan B Branding [Internship]
Proposed corporate identity for Plan B.
"When Plan A doesn't work, there are still plenty of alternatives to reach your goal. That's Plan B. Someone to look with you and give you direction to achieve your goal.
Solution-focused work is crucial here. It makes you pause and look ahead to what does work, and that's where Plan B holds the key."
Solution-focused work is crucial here. It makes you pause and look ahead to what does work, and that's where Plan B holds the key."
Plan B is a company where a coach has personal conversations with their clients and helps to solve their problems. Therefore, dialogue texts are central to this corporate identity. Soft colors were chosen that did not contrast too harshly with each other. Green felt the least frightening, and green has been scientifically proven to have a calming effect.
