Slurpee® is one of the most iconic American brands, the frozen carbonated drink sold exclusively at 7-Eleven stores has been around since the 1950s.
Leading the design team at Deutsch Los Angeles, we re-imagined the brand identity with a logo design refresh, respecting the equity and history of the brand, adding a new colorful palette inspired by rainbow colors, mixed with free-spirited language and a bold attitude to express the new approach.
Client: 7-Eleven / Slurpee
Agency: Deutsch LA
Creative Chairman: Pete Favat
EVP, Head of Design: Adhemas Batista
VP, Design Director: Talin Baharian
Design Director: Jean-Lou Reunix
Associate Design Designer: Desmond Hsu
