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Awareness raising campaign
For this project we were asked to create print ads for an awareness campaign. I chose to focus my campaign on plastic pollution and the affect it has on the ocean. Below are my designs which were created using Adobe Photoshop.
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Idea One
For these designs, I chose real images of the ocean and different sea life and added different plastics to the images to create a deeper meaning. These designs are explicit as they have a direct statement and meaning, which is demonstrated with the use of statistics.
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idea two
These designs are more implicit as the image isn't as direct, however it is still clear what the message is about due to the plastic as the background. Using the same design style and background links all three designs together well.
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Idea Three
For this design I wanted to create something that would work for guerilla marketing by using a design that wasn't as direct as the previous designs. I think these designs could work well as both posters and spray painted onto a wall / pavement, as seen below.
