ASSIGNMENT BRIEF
You should present a written report which presents a marketing communications plan for your chosen brand (Simple Skincare).
The report should cover the following:
- Undertake a context analysis & identify what the key trends & issues are for the brand in the market they operate within (40 marks)- Write up to 3 marketing communications objectives, and justify why they are appropriate (10 marks)
- Explore what appropriate communications strategy should be utilised (i.e. pull, push, profile) (10 marks)
- Provide information to justify who they should target (10 marks)
- Discuss the tactics of the proposed campaign, justify why your proposed tools & media are appropriate (10 marks)
- Explain how you will evaluate the campaign (10 marks)Advise the brand on relevant ASA codes they need to be aware of (10 marks)
Grade: Distinction - 72
Feedback
"An assignment of a sound standard overall, Rebecca. A context analysis successfully set the scene and led to good objectives. All sections followed from each other which was to your credit. It was clear what you wanted to do and why."
