1.

The function of my packaging is to, one, display my mini hairbrush sophisticatedly and cleanly and two, in a vibrant way that allows for mobility and ease for the consumer. The concept is for the display to present the mini hairbrush in a modern and fresh way that attracts the viewer, while making it look high- end. The box bag packaging with the unique visuals on it is meant to help the mini hairbrush travel in a way that is classy and easy. In regard to the creation I chose to do the display with illustration board for stability and kept it the color white for sophistication and cleanness. The back-glass circle also adds to the design by physically not only creating more structure but giving a flawless look and feel for the viewer. Likewise, for the outside box bag package I used tagboard to give structure but also to keep it light- weight for the consumer. The physical look was to show a creative take on a never seen hairbrush package that looked expensive yet fun and flirty, for all ages. The research I conducted helped me gather what kind of direction to go in and after seeing on Behance an interesting take made in Korea of an all glass display I decided to go on a classy structurally sound and shapes route. This display furthered my concept of incorporating glass and creating something open. The packaging was inspired by a boxy grocery bag look that I thought of from brown cardboard like grocery bags. But, by doing it in white and adding my visual add- ons it made it look higher end and expensive- looking. Through combining the hairbrush display and outer package it gives the entire concept of how it would be shown in a store and how it would be taken outside of it mobile.

Behance inspiration:

Love Yourself

Client_ OHSCENT
Year_ 2020
Brand Location_ South Korea
Art Director_ Sungyoon Kim    Designer_ Suna Jung, Kihun Lee

Link: https://www.behance.net/gallery/111090127/OHSCENT-HANDCARE-COLLECTION-KIT?tracking_source=curated_galleries_graphic-design

2.

Every hairbrush packaging and visuals are always the same old thing that only functions and doesn’t excite. The decorative function taken on for my package was made to be classy yet fun and flirty. I incorporated a simple- easy to read font that was modern and used it throughout the entire design for cohesiveness. The shapes I added on it was also to add spice yet modernness that conveyed fun and flirtiness. It also was done to connect to the circle and rectangle/ square motif I used in my package/ display. By using circles and squares in the visual aspect of my design I was able to show classiness and have a unique way to use neutrals/ pastel like colors and greys. I did a fun warp for the premium quality text and a simple hairbrush logo with a diamond- esc shape in the background for simplicity and class. The product description and brand name were also front and center for the consumer to find and easily read. Through having these design aspects, it led me to further a circle and square motif to my physical design and make sure to keep the idea of class present structurally. The package and display were made to give a customer the entire package visually and physically; The hairbrush with the visually- pleasing display and a modern and clean tote- like box carrier for mobility. The shapes connected through visuals and structure, and colors for added fun and up to dateness. With making it altogether cohesive it draws in the consumer more and that was the reason behind making my physical and visual aspects of the display/ package similar in shapes and color.