Connecting Meal Time
Packaging Structure & Graphic design
This project is to create a new pack aimed at specific meal time for an existing brand in the marketplace. The brand chosen is YOUMEE, a 100 % natural instant noodles local brand in Malaysia.
The project has required me to looking for a solution that will connect the user(s) with the YOUMEE product using digital/virtual technologies to encourage spending time together at meal time.
The concept of this packaging : LOVE, HAPPINESS, HEARTWARMING
inspired from YOUMEE brand's philosophy which is "Eat more of what you love, is where happiness lies." The design style is hand-drawn illustration with natural color palette.
The technology integrated: QR code
After the user scanned the QR code on the packaging, a webpage will pop up and navigate the user to browse YOUMEE's official website, YOUMEE story page and also an Augmented Reality game page.
Welcome page.
User(s) could place new order from official website of YOUMEE.
User(s) could play the AR game and upload the video on Instagram's story.
User(s) could enjoy a story about Ah YOU and Ah Mee.
Thanks for viewing my project.
*Student Project Only*
