About:
Music Arts Collective is an experienced group of musicians located in Vancouver, Canada. Because of the pandemic, concerts and events were no longer present in the city, so they decided to create their own online business. An educational platform where, in addition to learning, artists can expand their network of contacts.
Challenge & Solution:
The main goal of this project has been to create a poster that would show one of their online workshops. Despite having a huge background, Music Arts Collective is a startup recently being borned and needs visibility and good communication about what they are doing.
In terms of design, the instruments represent the classic of Jazz and acoustic music, styles which they are experts in. On the other hand, the electric guitar embody the fact they are opening to play with other styles. Since it is a moment to introduce the brand to people, the logo takes a big and important space in the middle of the poster.
Blacks and whites inspire the classic. The few touches of colors are the happiness of life, the fresh air and the visual representation of music notes. Following the instruments you can read “ALL YOU NEED IS MUSIC” like words are dancing with the sound of the notes.
