![#brand #graphicDesign #illustration #package #packaging #packagingdesign #snack #chips #artdirection #lettering](https://mir-s3-cdn-cf.behance.net/project_modules/1400/93e5a4115781117.605c90d8b9a3a.jpg)
Hey Day.
Product: Hey Day—natural fruit chips made from ripe fruit, using unique drying technology that allows chips to retain almost 100% of vitamins.
Task: To develop an optimistic and recognizable package design, to emphasize company’s careful approach to fruit selection and naturalness; how the product is easy to eat and is high in fruit energy.
Solution: Design idea is based on an image of a hand holding a whole fruit - a simple, kind and clear image allowing to create a flexible system and to form a recognizable package on a shelf.
Task: To develop an optimistic and recognizable package design, to emphasize company’s careful approach to fruit selection and naturalness; how the product is easy to eat and is high in fruit energy.
Solution: Design idea is based on an image of a hand holding a whole fruit - a simple, kind and clear image allowing to create a flexible system and to form a recognizable package on a shelf.
![#brand #graphicDesign #illustration #package #packaging #packagingdesign #snack #chips #artdirection #lettering](https://mir-s3-cdn-cf.behance.net/project_modules/1400/42248d115781117.605c90d8ba34b.jpeg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/592ec2115781117.6054c55259207.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7ec0a2115781117.6054c5525982d.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c64868115781117.606344dc44ccf.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8d88c8115781117.6063457698a8e.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6e1674115781117.60634576991d4.jpg)
![#brand #graphicDesign #illustration #package #packaging #packagingdesign #snack #chips #artdirection #lettering](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b1a7e4115781117.6063236f3c3f6.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/17590b115781117.60632ce43af9e.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4360dc115781117.60632ce43a79d.jpeg)
![#brand #graphicDesign #illustration #package #packaging #packagingdesign #snack #chips #artdirection #lettering](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c85ba3115781117.6054c5534c85e.jpg)
Thanks for watching!
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Art Direction and idea: Nastya Lukina
Design: Nastya Lukina
Illustration: Katia Giagalova
Lettering: Olga Gorbatyh
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