Narcissist is an urban spa, a space of great self-love. A place where you can finally breathe out and forget about deadlines. As the brand's goal is for you to rest and recharge, the visual concept should match this 100%. What is the nature of the brand? Charismatic, creative, bright.
The project contains a touch of provocation, but everything is transformed really easily. Each visitor’s inner aesthete can relax and enjoy spa services and the atmosphere we have created.
What is the idea?
We had a humble mission to come up with just a crazy branding.
Have we managed this paradoxical task? Let's find out ;)
Narcissist is about narcissism (adequate, and maybe not).
We decided to combine opposite things. Modern memes we showed in art. Classics and light audacity have been combined in fonts. Contrasting details feature everywhere: the price list, the salon doors, the cosmetics, the clothes.
Sometimes the decisions were bold and striking - just look at the window.
Details that really work for the target audience
What did we want? We adore the idea of perfect touches that the customer will keep forever. We love choices that get the brand's message across everywhere: on the Internet, in brochures, even in the closet. Examples are key, so check these out! The flower in the logo could have stayed as just a logo, but we turned it into a keychain.
In addition we didn't leave the bathrobes plain and simple. We added "do not disturb", to nudge visitors to take photos for Instagram.
Behind the scenes
This is where we really indulged ourselves. We were bold and a bit cheeky in our idea of self-love. We're definitely not taking the sole credit. When your client is flexible, trusts you, thinks big - cool stuff happens.
