Chatting with Sonya and Friends is an exciting new project giving the people of Erie a motivating, fun, and honest talk entertainment show hosted by Sonya Byes. Through our logo we wanted to show Sonyaʼs fun and feminine personality while modernizing her previous logo. We included a script typeface as well as a contemporary san serif type face and used Sonyaʼs iconic purple color palette to really showcase her personality. Our digital media toolkit keeps a consistent branding throughout the social media aspect with the logo as well as the show and the showʼs host.