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The flowers bloom - packaging design of scented tea

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项目内容:
花开时 - 花茶包装|品牌设计
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花开时是一家专门为年轻人提供时尚茶饮的公司。这一次客户希望以花茶作为切入点。以几何图形图形作为主要形式。设计一款具有年轻人属性的花茶包装。
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logo图形是一个圆形和花形组合的几何图案,简洁的体现出花与茶的交融。产品的外包装为透明的塑料。在高度透明的情况下使用户更轻易的看到内容物。在增加用户信任度的同时,透明的包装也更加符合年轻人的审美。而茶包的外包装采用渐变设计,丰富了颜色带来冲击度的同时。使得包装在货架上更有辨识度。
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设计发表:杭州南空设计有限公司
需求方:庆益茶园食品有限公司

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Project Content:
When flowers - scented tea package | brand design
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Blossom is a company that specializes in fashionable tea drinks for young people. This time the customer wants to take scented tea as the entry point. With geometric graphics graphics as the main form. Design a scented tea packaging with the attributes of youth.
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LOGO graphic is a geometric pattern of the combination of circle and flower shape, which simply reflects the blend of flowers and tea. The outer packing of the product is transparent plastic. Make it easier for users to see the content in a highly transparent environment. While increasing users' trust, the transparent packaging is also more in line with the taste of young people. The outer packaging of the tea bag adopts gradual change design, which enriches the color and brings the impact degree. Make the packaging on the shelf more recognizable.
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Design published: Hangzhou Nankong Design Co., Ltd
Demander: Qingyi Tea Garden Food Co., Ltd
Design Director: Ares
Designer: Ming
Three-dimensional design: WEN
Photography and post production: Maoya
Packaging design, VI design, material design
Project period: 2020.12.18-2021.02.06
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The flowers bloom - packaging design of scented tea
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The flowers bloom - packaging design of scented tea

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