Alessio Sciascia's profile

Röhnisch packaging

Alessio Sciascia
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Röhnisch packaging
 
Röhnisch is a sport clothing and accessories brand focused on women.
The company asked us to design a proposal of packaging to unify their line of clothing and the accessories one and that would reflect the image of the brand.
 
After the analysis of the brand image and of the products inside the stores we developed our concept. Considering the target and the bright color palette used in the products we decided for a concept focused on the idea of adventure and fun. So we picked some of the most iconic colors of their collection and created a very bright palette.
Following the request of sustainability the packaging was designed in cardboard.
 
For the clothing line the packaging is formed by an internal box of heavy cardboard covered
by a lighter cardboard cover. On the front beside the logo are present the essential information,
the pictogram of the object contained, the name of the color and a series of cutted windows with forms that recall the pattern of snake skin.
These windows permits to see and touch the internal material. The internal box can also slide easely to have a direct view of the product.
 
For the accessories the focus was on the water bottle, to solve the problem of displaying them we designed an exagonal box that permit to stack them up while also protecting the cap.
 
Linköping University liu packaging design Tobias Trofast Tomas Törnqvist Röhnisch sport Clothing women pink Sweden bottle bra sock exagon
Linköping University liu packaging design Tobias Trofast Tomas Törnqvist Röhnisch sport Clothing women pink Sweden bottle bra sock exagon
Linköping University liu packaging design Tobias Trofast Tomas Törnqvist Röhnisch sport Clothing women pink Sweden bottle bra sock exagon
 
After the feedback from the company we took distance from the initial concept to semplify the packaging. Both the construction and the graphical part were redesigned giving more space to white and pink (iconic of the brand) and also to the logo. The window was mantained but now designed to recall the logo giving more coherence to the entire project.
 
The entire line of packaging was designed to be applicable to different type of clothing and accessories just scaling it but mantaining the basic features.
 
Linköping University liu packaging design Tobias Trofast Tomas Törnqvist Röhnisch sport Clothing women pink Sweden bottle bra sock exagon
Linköping University liu packaging design Tobias Trofast Tomas Törnqvist Röhnisch sport Clothing women pink Sweden bottle bra sock exagon
Linköping University liu packaging design Tobias Trofast Tomas Törnqvist Röhnisch sport Clothing women pink Sweden bottle bra sock exagon
Linköping University liu packaging design Tobias Trofast Tomas Törnqvist Röhnisch sport Clothing women pink Sweden bottle bra sock exagon
 

Linköping University
Graphic Design
Spring 2012
 
Client: Röhnisch
Course: Packaging Design and Product Display
Professor: Tobias Trofast
TA: Tomas Törnqvist
Group Project: Vanessa Ludwig, Jennifer Sylvan, Maria Stenström, Charlotte Triebus, Alessio Sciascia
Röhnisch packaging
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Milano, Italy

Röhnisch packaging

Röhnisch asked us to design a proposal of packaging to unify their line of clothing and the accessories one and that would reflect the image of t Read More

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