Every year the Financial Mail runs a creative challenge to produce a tactical press ad. If the FM editor chooses an agency's ad for publication, they receive both prizes as well a free publication of the ad. 

As part of the 2020 FM Creative Challenge, we created a print ad at the very end of Donald Trump's term as US president. The advert spoke to non-alcoholic beer Bavaria's range of fruit variants (which doesn't include orange) and utilised their payoff line of 'Explore your taste'.  

The entry was successful, with the full-page ad flighting toward the end of the year.