For this project, the idea was to create a poster to advertise a typeface to designers.  Since Neue Haas Grotesk has such a strong feel in bold simple display contexts, I wanted to stay true to that history and efficacy by providing a poster that demonstrated those aspects of the typeface.  

I chose the red as this is also a classic color included with many Neue Haas Grotesk designs, yet went for a monochromatic scheme with more than one red color side by side to give it a fresh feel.