From inception, Simba has supported artists and their music in all forms – from small gigs to large events, secret performances, concerts and more. In 2019, we created a home for this love for music – Simba Uproar. A Simba owned music property for unique musical experiences from across the world.

Over the years, the beer carton has become a key brand asset for Simba – used in launch campaigns (Lion-man comes to Bombay), events, social media, and other forms. We took this as a starting point to create the identity and the visual language for Simba Uproar.

The bold logo and grungy, raw visual language are used to evoke the feel of a musical gig inside a garage/warehouse space. This brand has been designed at the core to be flexible and variable – each gig, each genre, each artist taking the brand in new directions. The core brand assets – the carton logo and the duct tape graphics were created to be versatile and they work very well with the ever-changing aesthetics and visual treatments of each event.