Bulgarian Journeys is a travel platform which aims to promote Bulgaria as a place of interest for potential visitors. I worked with a team of creatives to bring this project to life from strategy through visual identity development to cross-channel communication.
We were given the creative freedom to elaborate and expand on the idea, which resulted in a recognizable travel brand, presented consistenly across channels.
Services : Brand Strategy • Brand Story & Key Messages • Identity System Design • Storytelling • Web Design & Development • Social Media Strategy