CLIENT: TIGER BEER
MESSAGE:
+ Campaign message: "Đầu Đội Trời, Chân Đạp Đất" (Live as a BOLD GEN).
ST x Tiger Beer. What will happen when a trend-setter collab with the most loved beer brand?
Simple. Straightforward. Easily adapted. This idea is to create an iconic posing for young generation - a generation of “Đầu đội trời, chân đạp đất”, with the power of trend-setter ST. The pose is simply taken from a low angle, showing a dynamic, freely, young spirit with “BOLD GEN”.
TASKS: Creative concept, Leader in Ideation, Art direction, QC
DELIVERABLES: Social photo album.
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