" The logos presented here are a collection of what would have been. The collection of thoughts. The collection that is no longer used. These are the ideas that I would consider as the stepping stone of my design pursuit. It is the journey of branding. "
- Welcome to The Awakening -
1. The Wings
This logo creates a wing figure. It is to represent my adventorous personality. The cut on the left stem creates an illustrative window that means about open-mindedness. The logo features two letters H and A combined. While the H is apparent, the A is represented by the rounded middle to create the illusion.
2. Simple Complexity
This logo heavily features my initial H and A. The idea was to create a simple yet complex looking shape. I combined regular rectangle with tweaked circle that is now has the A shape in round.
3. The Spotlight
This one is a variation of the concept above with a different meaning. The bottom is shaped like a diamond
that represent stage and spotlight. The approach was to make the H stands out in a unique way.
4. Archways
This logo combines the initial H and A in one shape. It was inspired by one of the hotel project I did in school, that is why it has a firmness attitude by the container.
5. HDot
This is one of my attempt to create the simplest logo. The H was derived from Montserrat typeface. I added the circle to add the unique factor to the simple logo.
6. Monotar
MONOline-avaTAR. This logo was a simplified version of an illustration I created.It depicts myself wearing glasses and showcasing my favorite hairstyle back then called ‘the fringe up’.
7. The Deco
My second favorite logo. This was heavily inspired by the Art Deco movement. There is a hidden A in the middle that may be hard to catch. This logo was my alternative before I decided to shelved it.
8. Streamline
This is my approach for a streamline/professional logo style. I combined the typeface of Rubik and Pridi with the added line for visual harmony.
9. Urban Extrusion
My favorite one among all. It matches my branding attitude of expressiveness and street/urban styling. In the future, I may incorporate this logo into the new one. It is also an original typeface. Every letter is crafted from scratch.
10. GeoType
This the second main logo that I used before I landed on my current one. All shapes and lines are original and was inspired by geometric calligraphic types. The idea was to create original logotype that expresses my brand attitude: street/urban.
Thanks for the visit!
