Herbal wellness grounded in the principles of Traditional Chinese Medicine
Branding and packaging design inspired by the raw herbs and its colors, old labels of traditional Chinese medicine, and the yin-yang; the idea of dualism/unity of approaching health and wellness in TCM. Founder Anne Zhou remembers spending her childhood helping out her parents at their herbal shop in Chinatown, learning about the herbal medicine embedded in their culture and lives. In her words — “While thinking about some of my family's traditions, I also acknowledged that the identity of New York City’s Chinatown was slowly slipping away as the younger generation pursued their own careers. My parents immigrated to the United States in the 80s’, and have worked tirelessly to establish and grow their store for nearly 40 years. What will happen to the store and its history when they retire? What would become of their hard work and legacy?”
Founder: Anne Zhou
Branding: Ayaka Terakawa
Photography: Cynthia Yeung
