For this project I proposed a revamp of the annual Abbey Road on the River music festival's branding. The previous programs and overall branding struggled to capture the energy of the Beatles - the central focus of the festival - and often felt unpolished. For my proposal, I took inspiration from the 1968 film, Yellow Submarine, tying the brand directly to the Beatles' canon.

The bottom right of my redesigned program features my proposed festival logo. The four bars recall the Abbey Road crosswalk from the Beatles' album bearing the same name. Thanks to the original image's prevalence in popular culture, this simple design is immediately recognizable.

The image above displays the front cover of the festival program, along with the lineup featured within. Each row of the lineup waves playfully, recalling the ocean-like motifs throughout Yellow Submarine, yet remaining orderly enough to preserve readability.

In the images above and below are entry passes for various levels. The distinguishing colors help make the passes immediately recognizable, even from afar, and the band-members' silhouettes help add character. My proposed logo for Abbey Road on the River decorates each pass in the lower-right corner. 

The t-shirt above and the handbag below are decorated with the famous Beatles lyric "All you need is love" in the overlapping manner seen in the Yellow Submarine film. The Abbey Road crosswalk is displayed on the opposite side, aiding in brand recognition.