Internal Marketing Campaign (LinkedIn)
LinkedIn Campaign for Xylem Water Solutions (Southeast Asia)
With the launch of the brand's LinkedIn page in Sep 2020, the brand's followers grew faster than on other traditional social channels like Facebook and Instagram. Leveraging on the potential of the brand on LinkedIn, I created a LinkedIn contest with the objective of expanding our page reach through our employees' LinkedIn pages.
As a result, the brand's LinkedIn page saw almost 2 - 3 times more page views and engagements compared to the previous period.
Grand Prize: Watermark* trip priority tickets within the Southeast Asia region.
*Watermark is the brand's corporate social responsibility programme. Under this programme, the brand conducts overseas volunteer trips for a group of shortlisted employees.
Campaign mechanics:
1. Add a Xylem cover photo to your profile.
2. Under "work experience" list Xylem Southeast Asia (SEA) as the employer
3. Like, share or comment on Xylem Southeast Asia (SEA)'s posts on LinkedIn
4. Post relevant content and mention @Xylem Southeast Asia (SEA) in the caption
Jan - Feb 2021
