CIVIC
Civic focuses on services and accessible solutions that make a difference to people’s everyday lives and to society as a whole. This concept celebrates digital as a force for good – enriching society and focused on positive user experience.
A flexible visual system was developed to engage yet elevates the service offering.
The logo type is found on basic geometric forms and is integrated as part of the visual language.
A grid creates a container of graphics, messages or images - whilst the nature of the Civic palindrome enables a legibility even when letters are rotated or spread apart. Using motion graphics, letters and graphics will animate within the grid to tie together all aspects of what is on offer.
A simple 90 degree rotation of the letter C creates the company avatar which sits hand in hand
with the company ethos revolving around the user.
