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I was assigned to design a brand identity and it's product label for the Australian wine, one red wine and one white wine. Since I am creating a new brand, I want the wine bottles to stand out and capture people's attention. Hence, I design black printed labels on pure white bottles to have that sharp contrast and visual impact.
The 7 Deadly Masque WIne Collection is inspired by seven deadly sins. I matched the facts and characteristics of the deadly sin to suit the personality, taste and richness of the Australian wine.
And for this collection I chose:-
Wrath for the red wine: Shiraz Fury
Raging full bodied dark crimson wine, with spice and plum flavours, with a long smooth finish.
Lust for the white wine: Sensual Chardonnay
Lustful full bodied sparkling golden white wine, with tantalizing citrus flavour, with a crisp and rich finish.
The masque design element is a form of catalyst for the deadly sin, and it's illustrated according to the traits of the sin itself. "The beauty of the masque is the mystery it creates and it's ability to give the wearer freedom and behave outside the bounds of society." In relation to this quote, The 7 Deadly Masque Wine will captivate people with it's beauty, and taste that is oh-so-sinfully divine, just morph them into a otherworldly realm (figuratively speaking).
Without a doubt, the human eye would go straight to The 7 Deadly Masque Wine pure white bottle in the sea of commonly black and dark green wine bottles. The 7 Deadly Masque Wine Collection is absolutely an attention grabber. It is contemporary, exquisite, mysterious, and very classy.
