Maria Ivanova's profile

Identity for the takeaway coffee project


Client
History-a startup "takeaway coffee" with the prospect of developing into a full-fledged coffee shop. The target audience of the brand is students of the nearby medical academy and passengers of the railway station, suburban and urban transport stops. Advantages: fast service, high-quality and delicious coffee. In addition, coffee with you is a fashionable trend of the time. A distinctive sign of a successful, busy modern person who has good taste and lives in the fast rhythm of a big city.

Main task
The identity should be minimalistic. In the visual, there is a reference to the coffee theme, the color scheme is traditional. Emotional component: to cause the desire to go in and buy a cup of coffee.

Concept
The logo is designed in a minimalistic style. The logo is based on the shape of a glass cup, in which coffee is served in Spain. Here is a game in two senses: a glass cup of the country of coffee connoisseurs and a cardboard cup of "coffee with you": the quality of taste, speed and mobility. Color combinations of the traditional brown color scheme.


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Identity for the takeaway coffee project
Published:

Owner

Identity for the takeaway coffee project

Published: