Icarus Thrift Store
Alexandria's first online thrift store. Its primary goal is spreading thrift culture locally across Alexandria through marketing campaigns, stylish clothing, and reasonable prices.
The client always wanted to have a brand with the name "Icarus", which is the name of the Greek god Icarus who flied too near to the sun that his wax wings melted. I wanted to incorporate elements of Arabic culture which led me to use Arabic typography alongside with the logomark.