Cathy Lee Art's profile

Case Study: Bud Tasting Journal App

Project Name:
“Bud Tasting Journal App”
Project Description
Similar to a wine tasting journal, The Bud Tasting Journal App, is a mobile application for the cannabis connoisseur on-the-go, who enjoys visiting various dispensaries to try out local herb in the area.
Who is it for?
Persona Description – 45 year old female corporate executive with two children attending college, and married to her engineer husband in the Silicon Valley. Now that the children are away for college, Susan consumes recreational cannabis in the evenings to help her relax and sleep.
Problems
Problem #1 – Easy to share w/ others, social media, print
Problem #2 – Preset keywords and customizable option buttons
Problem #3 – Preset photo filters to macro settings and low light
Client Concerns/ Issues
Concern #1 – Incriminating evidence and data stored in the mobile phone
Concern #2 – Identity theft and web security for sensitive data
Concern #3 – Not enough data storage room
Customer/ User Issues
Issue #1 – Too many account signups
Issue #2 – Having to type out each description. Too much text
Issue #3 – Over complicated navigation and scrolling
Feature List
HOME – Simple fill-in form with preset descriptive keywords, Community Poll
ABOUT – Story about the creation of the Journal, timeline of milestones, photo archives
RESOURCES – Leafly, infographics, terpene profiles, cannabinoids
CONTACT – Simple fill-in form
Competitors & Product Inspiration
Competitor Name – N/A
Product Inspiration – wine tasting journals, Yelp.com, Weedmaps
Deliverables
UI/UX research – analysis report
Wireframes for client approval
UI Assets for front end developers
High Fidelity prototype
User Testing
Cost
$_______________ total with $______/hr for any additional work
50% payment required to begin work
Timeline/ Deadline
1-4 weeks – UX research
1-2weeks – First wireframes and feedback delivered
1-4 weeks – First high fidelity prototype and feedback to be completed by Designer
1-2 weeks – User testing and feedback to be completed
1-2 weeks – Usability report to be delivered to Client Rep
Case Study: Bud Tasting Journal App
Published:

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Case Study: Bud Tasting Journal App

Published: