Redesign of the brand established in 2005. In order to give a modern touch, without forgetting the simplicity and dailyness of a Bagel, a brand is created with freshness and a bit of irreverence.
A logo with two formats, one rectangular (for horizontal uses) and another square, versatile and for all kinds of uses; of a single color, with an additional tag <Nice Bites>, which supports the bite in the upper right corner and a Grotesk typography as GT Haptik that gives a differentiating touch.
It has at the same time a complementary icon, of a bagel in 5 states: from the beginning to the last bite and as a complementary color as yellow for white surfaces; as well as a series of illustrations that allow us to use them as a graphic language for menu, instead of other resources such as photography, all to maintain the line of flat and basic colors.
A logo with two formats, one rectangular (for horizontal uses) and another square, versatile and for all kinds of uses; of a single color, with an additional tag <Nice Bites>, which supports the bite in the upper right corner and a Grotesk typography as GT Haptik that gives a differentiating touch.
It has at the same time a complementary icon, of a bagel in 5 states: from the beginning to the last bite and as a complementary color as yellow for white surfaces; as well as a series of illustrations that allow us to use them as a graphic language for menu, instead of other resources such as photography, all to maintain the line of flat and basic colors.
Project developed in Somos Partners - 2016/17
