SoHomeMade es una marca local de Querétaro que vende varios postres a domicilio, incluyendo brownies, blondies, galletas, y pasteles.
En Julio de 2020 me contactaron para llevar a cabo un rediseño de toda la marca, excepto por el logo, para adoptar una imagen más acorde a la realidad de sus productos.
La marca buscaba abandonar el look minimalista que adoptaron al lanzar a inicios de Junio 2020 a favor de uno que representara el aspecto "hecho en casa" de sus productos y empaques más fielmente.
SoHomeMade opera completamente dentro de Instagram, por lo que todo el material fue creado con posts e historias en mente.
SoHomeMade is a local brand of Querétaro, they sell various homemade desserts including brownies, blondies, cookies, and cakes.
In July 2020 they contacted me to completely redesign their brand, except for their logo, in order for it to properly represent the small brand's character and products accurately.
The brand was looking to move on from the minimalistic look they adopted shortly after it's launch in June 2020 in favor of something that more accurately represented the homemade quality of their products and packaging.
SoHomeMade operates entirely inside Instagram, therefore all their material was created with posts and stories in mind.
Menú rediseñado en formato de post, y story.
Redesigned menu, in post and story format.
Promoción del paquete "Back 2 School" en formato de post, y story.
Advertisement for the "Back 2 School" bundle in post and story format.
Menú para paquetes de regalo en formato story.
Gift packages menu in story format.
Prototipo de post.
Post prototype.
