Go for Quality Exhibition Design Concept
The concept design of the Go for Quality exhibition is dedicated to the problem of microfiber pollution.
The identity is based on a display font “Raspustilsya sans” that visually resembles holes in the fabric with loose threads. The font is built by cutting elements (microfibers) from the grid (synthetic fabric).
The name and taglines (“buy less, wash cold, line dry”; “take care of your clothes”; “we eat, drink, breathe microfibers”; “ocean clean wash”) of the exhibition call on the consumer to solve a problem which is complex and of a considerable scale.
