Argei
Brand design & Packaging
The challenge
Brand design and packaging for a Sardinia’s typical products food line. The aim of this project consisted in creating a brand image capable of reflecting the traditional characteristics that make this island unique, and therefore its products.
The concept
Combining a modern and geometric pattern with a rustic feel, the aim was to implicit the history, the roots and the process behind these products. The pattern created is formed of the most iconic elements of Sardinia, and connects all the products.
The declination
The institutional pattern was the basis to all the patterns, that were created with carefully chosen colours.
Art Direction: Gianni Morandini / Vanessa Barbosa
Graphic Design: Vanessa Barbosa / Massimo Ippolito
Agency: Coo'ee Italia
