A reputed menswear brand, Cottonking came up with an innovative product- a 4-way stretch trouser. The prefect fit for office wear for working men, we crafted a campaign for the product that simply said, stretch your limits. The flexibility of the trouser was displayed through a Parkour routine, where a stylish TV commercial showcased its high usability and fashion quotient. The campaign had a 360-degree presence with influencer marketing, online marketing, outdoor presence and in-store branding, supporting the TVC.
Film : Stretch your Limits
Client : Cottonking
Client : Cottonking
Cottonking Directors : Koushik Marathe, Kunal Marathe
Brand Manager : Deepak Minocha
Product : 4 Way Stretch Cotton Trouser
Agency : Setu Advertising Pvt. Ltd.
Creative Director : Rugwed Sharad Deshpande, Nasir Shaikh
Copy Writing : Rugwed Deshpande, Devangini Karkhanis
Business Management : Nilesh K Sule
Account Manager : Rewati Bhide Kulkarni
Account Executive : Purva Patil
Director : Saurabh Ghosh
Producer : Amit Pareek
DOP : Thrinn Thrinnanon
Music Director : Amar Mangrulkar
Cast : Cyrus Khan and Murad
DA : Duboree Das
First ADs : Kiran Magham and Marc Sangsanga
Costume Stylists : Rashi Goel and Lyn Lucioandrade
Benetone Films Team, Bangkok
Executive Producer : Rachvin Narula
Producer : Mesa Bubpachuen
PC : Rome
PAs : Nuy and Som
Location Manager : Pond
Prop Master : Paae
Casting Director (Bangkok) : Pat
Gaffer : Aood
Focus Puller : Jaguar
Storyboard : Sumedh Jadhav
Offline Editor : Nilesh Girdhar
Grading : Metin Okutay
Online Editor : Sanjay Chavan
Guitar : Venky
Voice Over : Rahul Mulani
Sound Engineer : Annu Poojari
Post Supervisor : Joydeep Bora
Creative Director: Rugwed Sharad Deshpande, Nasir Shaikh
Art Director : Nasir Shaikh
Photographer: Amit Desai
Photographer: Amit Desai
Make-up & Hair: Prajakta Malvade
Fashion stylist: Shreya Shorewala
COTTONKING TVC BTS
COTTONKING PHOTOSHOOT BTS
