AMUL- The Witty Little Commentator
Visuals : Internet
Research l Layout design : Vrinda Gupta
A Visual research project based on the famous Amul topicals featuring everything from a pink and round-faced Donald Trump to Cricket and Bollywood have been delighting Indians for half a century with pun-filled takes on the world’s biggest news stories. The Amul creatives, which often star the brand’s mascot - a blue haired girl in a polka dot dress have been humorously reflecting social, political and cultural life as India has evolved through the decades. The colorful advertisement, which plays on English and Hindi words, have been running for 52 years on billboards, newspapers and now most regularly on social media, striking a chord with educated, mainly urban Indians. In my research I focused on the Sports topicals presenting the various events in sports as narrated by the little girl moppet in the polka dotted dress.
