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There’s a benefit to being naive about the norms of the world deciding from scratch what seems like the right thing to do, instead of just doing what others do. Who said successful product designers should do pleasing products?

Our goal is to showcase objects that deconstruct the invisible design language of simple everyday objects and tweak their fundamental properties in order to surprise you and make you laugh. But also to help you appreciate the complexity and depth of interactions with the simplest of objects around us Here’s the mind-blower; In this museum, you’ll only see intentionally made awkward objects for your joy. This is a museum. The aim of this project is to create a fresh and contemporary visual identity for an idea of a museum in Egypt.

Corporate Design final project, German University in Cairo.