I designed and curated the Buy Better media campaign for an animal rights non-profit Species Unite, encouraging people to look into cruelty-free alternatives for holiday gifts for their loved ones. We divided the gift guide into personality-based categories, assigning an illustrated character to each of them, and put together a selection of vegan gift ideas for each.

Whether we are shopping for a wellness guru, a diva, or even our little ones, there’s never a reason not to choose a cruelty-free option, whether you’re vegan or not!