Baxter & Bailey's profile

University of Sussex

University of Sussex

Giving a world-leading university the tools to attract the brightest and bravest students.

The University of Sussex, based just north of Brighton at their award-winning modernist campus, has long been highly regarded as a crucible of critical thinking. Its alumni include countless revolutionary thinkers and doers who have challenged conventions and shaped our world. This radical reputation was the starting point for our postgraduate prospectus design. By creating a series of question-and-answers which punctuate the flow of the publication, we set out to give the recruitment drive an overtly questioning, inquisitive tone. For the printed prospectus, we coupled this narrative approach with a carefully considered use of production techniques, employing multiple paper stocks, cut-short pages and blind embossing to create a uniquely tactile piece of print. Perfect for an inquiring audience.
University of Sussex
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University of Sussex

Published: