TV & SOCIAL COMMERCIAL/AD
Since I have such a wide target market and everyone has such a large digital presence right now, one of the best ways to spread our campaign is via TV commercial and social media campaign . While the social media campaign would include additional content related to fixing the negative stigma related with disabilities, the TV commercials would also be utilized (resized to best fit the corresponding platform).
**Note: I do not own the rights to the music included in this video. It's from a free trial located here: https://www.epidemicsound.com/track/xzdZ49Dh1D
POSTERS & WEBSITE
When everyone starts getting back to their usual routines (post pandemic), I will place posters where possible. Places will include schools, bus stops, downtown areas, and more. These posters will utilize imagery of the disabled in their elements . Doing hobbies, sports, or anything else they excel at and enjoy. These will direct the viewer's to the website with more information. I created 2 so you can see how well the design works in a system.
**Note: This website is not fully designed and doesn't actually exist. This is all just concept.
