Farmhouse Office Supplies
These products were created for Hobby Lobby 2018.
Inspired by the rising popularity of the Farmhouse look, I pitched the idea for an office supply line that featured white shiplap, simple watercolor art & florals, and linen fabrics. This idea was chosen for the new Hobby Lobby office supply line. I created the three keystone art designs, as seen on the file folders below, and curated a list of phrases to accompany this look. I collaborated with a fellow designer to create 15 plus accompanying accessories.
This line was and is a hit with customers and has been brought back every year with only the minor change of adding in the popular black buffalo check pattern in recent years.
Accompanying Accessories:
Social Media promotions & customer posts of products:
Designs and all rights belong to Hobby Lobby.