Rebrand for Sprouts Farmers Market. Logo was created in illustrator. I wanted the logo to be soft and organic with a homegrown feel to match the company. Brand Book was created in indesign. I wanted to incorporate the organic leaf shape throughout as an element to the brand. Colors are bright and fresh to match the tone of the brand while typefaces where chosen to be soft, approachable, and have subtle lively touches. Brand book is complete with brand story, mood board, primary logo, secondary logos, instructions on how to properly use logo, colors, typefaces, and applications.