Griffin McGahey served as product manager at IACT, a software provider for the dental and orthodontic industries after graduating from Duke University. He later earned a master of business administration from Vanderbilt University in Nashville, Tennessee. As president of data-driven tech company HC3 in Birmingham, AL, Griffin McGahey advocates for strong digital communications adoption among businesses.
With so many technological advancements, business operations have evolved significantly. Many businesses struggle to maintain a robust online presence and integrate mobile applications into their operations. However, several factors must be taken into consideration before adopting any healthy digital communications system.
Appearance
A client's satisfaction with any digital communications channel will depend mainly on how well they interact with it. Therefore, creating user-friendly interfaces will leave lasting impressions on clients. It is equally important that communication channels remain responsive and suitable for use on mobile devices.
Consistency
While businesses must maintain a strong presence online and provide mobile applications to their customers simultaneously, it is equally necessary that these channels maintain some semblance. It would be very inconvenient for customers if they had to tweak their preferences whenever they switched platforms.
Authorization
As they do not understand the processes involved in performing certain operations across various digital channels, customers often become frustrated by the delays they encounter. Therefore, businesses must develop a system to integrate sensitive details such as passwords and verifications across third-party channels.
Retention
One reason many individuals make the digital switch is their ability to access previous records at will. Therefore, businesses must make significant investments in storage capacity.
Notification
Although emails are the primary channels of sending notifications, businesses need to consider other formats. Due to the prevalence of cybercrimes such as phishing, many customers have become increasingly skeptical about opening such emails. Therefore, businesses should explore other channels, such as app notifications and SMS.
With so many technological advancements, business operations have evolved significantly. Many businesses struggle to maintain a robust online presence and integrate mobile applications into their operations. However, several factors must be taken into consideration before adopting any healthy digital communications system.
Appearance
A client's satisfaction with any digital communications channel will depend mainly on how well they interact with it. Therefore, creating user-friendly interfaces will leave lasting impressions on clients. It is equally important that communication channels remain responsive and suitable for use on mobile devices.
Consistency
While businesses must maintain a strong presence online and provide mobile applications to their customers simultaneously, it is equally necessary that these channels maintain some semblance. It would be very inconvenient for customers if they had to tweak their preferences whenever they switched platforms.
Authorization
As they do not understand the processes involved in performing certain operations across various digital channels, customers often become frustrated by the delays they encounter. Therefore, businesses must develop a system to integrate sensitive details such as passwords and verifications across third-party channels.
Retention
One reason many individuals make the digital switch is their ability to access previous records at will. Therefore, businesses must make significant investments in storage capacity.
Notification
Although emails are the primary channels of sending notifications, businesses need to consider other formats. Due to the prevalence of cybercrimes such as phishing, many customers have become increasingly skeptical about opening such emails. Therefore, businesses should explore other channels, such as app notifications and SMS.
